A Beginner's Guide to Irrational Behavior by Dan Ariely

video (requires coursera log-in): https://class.coursera.org/behavioralecon-001/lecture/111

• Sex is a female resource
• Female sexuality is treated as if it has value, is precious and has a price. Conversely, male sexuality has no such value. Countries, cultures, and individuals do not treat male sexuality as if it is precious.
• The idea of resource transfer makes sex appealing to women
• There is a marketplace where women can trade sex for resources men might give them. These can be gifts or money, rights, relationship commitment or affection or children