Don’t listen to your friends. Think for yourself. Thinking for yourself sounds both simple and trivial, but in reality it’s extremely difficult and it’s profound (…). And you know what everybody wants to hear? What they already believe to be true. And so the last thing they want to hear is an original idea that contradicts their belief system. So it’s very hard to even bring that kind of stuff up. But those are the things; those are the only things — things that YOU believe, that everybody around you doesn’t believe — that when you’re right that create real value in the world. Everything else people already know. There is no value created. It’s just business as usual. So it’s so important to think for yourself.

I see this in my business every day. My business is that I fund people who have companies. Some of you probably have company ideas and you might come to me and say, “I’ve got an idea.” The biggest thing that I’ll look for when you come to with an idea is, have you thought for yourself? Is it something that you know that nobody else knows? Or is it something that everybody knows?

Let me give you an example. Let’s say you come to me and say, “Hey, I’ve got an idea to make batteries and cell phones last longer.” I would react, “Well, that’s a pretty good idea, but I’m not gonna fund it, because everybody thinks that’s a good idea.” And because everybody think that’s a good idea, companies like Google and Apple and Samsung with tons of resources will just build that. So it’s not really a new value creation for a new person. (…) And he had figured out that secret and it was an interesting secret, because it wasn’t something everybody knew. Or it was something that probably everybody in the world knew at one point, but they had all forgotten. [Ben Horowitz, Don’t Follow Your Passion: Career Advice for Recent Graduates – https://a16z.com/2015/05/28/some-career-advice-for-all-you-recent-graduates/]

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