I've been more conscious of my spending when I started logging all my expenses...

• Water instead of soda when dining out
• Fast food for dinner (On the other hand, it's unhealthy). Or The Sandwich Guy
• Reimburse cab rides!
• Bring my own coffee to work (stopped getting coffee from the dispenser since someone found a roach leg)
• drastically cut down on Starbucks / expensive coffee
• Follow deals / treats
• Hopefully by June 2011, strictly set aside 50% of earnings to savings and investment
• Always pay bills on time
• drastically cut back on magazines
• Cut back on massages, nail treatments (about once in a quarter)