• hering (clothing)

why: basic, affordable, good materials

• levi's

why: basic, good materials

• cath kidston

why: intricate patterns, soft feminine colours, whimsical vibes

• zpz shoes

why: good materials, whimsical vibes, comfortable

• lolita pimenta
• bottero
• hobonichi
• granado
• rifle paper
• maggie holmes