- points to consider

• Internet tools (SNS, Blogs, VideoConferencing)
• The role of globalization into shaping the need for Internet-based communications
  • broader organizational scope = broader marketing scope
• benefits of internet as a tool to effective communication
  • cost effective as the cost of computing and bandwidth are decreasing exponentially
  • alteration/design of the message as management desires
  • easier reach than traditional media
  • easily target customers wherever they frequently visit online