Here's what it stands for: Autonomous Sensory Meridian Response

Now let me put that into context. Do you like having your hair brushed or cut? Do you like massages? Are these relaxing or pleasurable to you? Do you feel sleepy when people whisper to you?

ASMR "...is a physical sensation characterized by a pleasurable tingling that typically begins in the head and scalp, and often moves down the spine and through the limbs." Different people may experience for different reasons and triggers. This ASMR concept has started to take a foothold on YouTube, where video makers whisper into the camera and talk to the viewer. Often, ASMR video-makers role-play situation in which they are talking to you. One video-maker may be doing your make-up or cashing you out of the store. Their goal is to trigger ASMR in individuals who experience it. ASMR has been linked to reducing stress and anxiety. Its fan base is addicted to watching ASMR videos because of their calming effect. Why not give them a try yourself? This could be a go-to de-stressor for you. I've watched a few. I like them :) There's nothing sexual about them, by the way - if you're wondering.

• Here's one ASMR video of a guy role-playing as a masseuse.
• Here's another video with a girl role-playing while she talks to you