CREATIVE MORNINGS [http://creativemornings.com]

• PlayMoolah/Why Moolah
  • KAB model
  • Persuasive games and technologies
  • Important to have a tech guy in the team
  • Customers through referrals, introductions, networking
  • Distributed to parents via magazines and road shows..
  • Illustrators to design cute characters for kids to relate to
  • Co-designing with children once you have the prototype
  • Audrey Tan; Audrey@playmoolah.com