- When preparing a report for a client, Google Analytics offer an incredibly agile approach to track user behavior and better understand the way in which individual users are interacting with your content. However, too often, these metrics are viewed in isolation. Without knowing how to understand contextual clues behind each of these metrics, analysis can potentially lead to unnecessary panic, with webmasters and marketers fretting over visits that may not have gone as planned. Below, we look at bounce rate, one important metric that requires context for better understanding, and offer some solutions for how to unpack this data to continually improve your site’s user experience.
- https://www.forbes.com/sites/forbesagencycouncil/2017/02/28/finding-narratives-using-analytics-to-learn-the-stories-behind-your-bounce-rate/#5348de694006
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