Unfortunately, Google’s algorithm isn’t as transparent as you might like it to be, making it difficult to maneuver through the murky waters of online marketing and web design. One thing you should know about SEO before you begin is that search engine optimization is a marathon, not a sprint. Many of the ways you will reform your website or marketing strategies create long-term results. Aside from impatience, here are 4 common SEO mistakes you should strive to avoid in 2018/2019.