So, if you’re an online business owner, what can you do to set yourself apart from the competition? Well, there are a few tools that help in a big way to create a unique spin on your products or services, and much of this begins with social media. Facebook, Twitter, and Instagram have dominated the world of socialization online, but now they’ve begun to dominate business and shopping as well. Here are 4 ways you can kick your social media game into high gear and start competing with other ecommerce businesses.