• At the beginning of the year, Google announced some new changes in the works, among which was a speed update. This left many site owners wondering just how this latest algorithm change would affect their ranking, if at all. While things sounded cut and dry to begin with, it seems like Google’s latest change isn’t exactly black and white. Here’s what you should know about the speed update and how it could affect you.

Speed has always been a bit of a ranking characteristic for Google, at least since 2009 for standard sites. It hasn’t, however, been a factor in determining the ranking of mobile sites, which have become incredibly popular in the past few years. So, beginning this month, Google is making some changes to their speed ranking algorithm, which will include mobile searches.

sep 15 2018 ∞
sep 15 2018 +