• With all the new fuss over search engine giant, Google and social media giant, Facebook and their latest privacy policy updates and infringements, it’s easy to forget about some of the original optimization tools like YouTube. YouTube, an online streaming video platform run by users and businesses alike is a free tool which was developed in 2005 is still relevant today when it comes to SEO and internet marketing.

Formed by 3 former PayPal employees, YouTube lets users share information and experiences with other users via video streaming. While it began as a crude video tool, it has since evolved into a way to fully customize and edit videos, add music and cut videos into portions, splicing them together into brand new content.

Have a YouTube channel but haven’t seen much benefit in using it? Here are a few tips to maximize your business’ potential through video marketing.

• https://medium.com/@BrightHaus/youtube-marketing-strategies-are-still-relevant-to-your-business-f8c07d6a73cd