- On February 26th, Google Ad Group Product Manager, Jon Diorio, announced the release of yet another Google tool to help website owners enter the mobile-age. This comes soon after Google’s ranking changes which work to highlight mobile-forward search rankings. The new tool called the mobile speed scorecard, allows users to compare the mobile speed of their websites with other site owners.
The hope behind this latest endeavor is to help internet users find answers to search queries, read the news, download videos, or find vacation deals more quickly. Although most site owners have begun to change their websites to better suite mobile device users, some still run much slower for tablets and phones than they do desktop computers. It’s important to remember that most of the changes Google makes to algorithms has to do with the user. If your site isn’t beneficial to the public, it may find itself at the bottom of a list of competitor rankings.
During the report by Google, Diorio goes on to explain that as of 2016, studies showed that more than 50% of internet users would exit a page or change to a different website if it took longer than 3-seconds to load. The introduction of the mobile speed scorecard at the Mobile World Congress in Barcelona was meant to address this and other mobile speed related matters.
apr 23 2018 +