• There are two equal forces that must unite in harmony to achieve optimal user experience. First: how a site feels and the other: how the information is laid out. These factors are guided by user experience and user interface.

Good user experience presents all the necessary information in a logical flow and order with both visuals and copy and in many ways is invisible. Everything you need—and in the best cases, some things you didn’t know you needed—are all there to guide you to the checkout lane.

No brand can afford to have abandoned carts and drop-offs in the sequence because of outdated design. To diagnose if your website is in need of a tune-up, we’ve compiled the both the top five signs of a great user experience that converts and common indications of a mediocre user experience that has consumers bouncing off site.

nov 19 2018 ∞
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