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Marketing novels are jam packed with examples prefer these. Like David Ogilvy, identified as the Parent of Selling, states, "If you making the effort persuade people to do a thing, or buy something, it it seems to me utilize their words, the language when they think". <br /> <br /> COMMUNICATION<br /> <br /> This tool is elementary. Consumers don't envy "marketed to". <strong><a href="http://www.speednike.com/nike-air-max-ltd-mens-nike-air-max-ltd-c-31_32.html">Mens Nike Air Max LTD Shoes</a></strong>Very, they want to be "communicated with". Wonderful marketing correspondence creates value with goal customers, speaks with their language and additionally tells a story. It's approximately building long-lasting, trustworthy, and productive relationships together with customers. Like Seth Godin states, it's about reinforcing all the lies that consumers explain to themselves everyday (i. ice. I look more desirable in these jeans via Abercrombie; individuals make others look sexy). <br /> <br /> TRANSFORMATION <br /> <br /> Marketing seriously isn't a business function, but a task. There is mostly a beginning, middle section, but there may never an end. Marketers must constantly TRANSFORMATION as the community changes. Collectively never be afraid to make an effort something brand new. Marketing today isn't really what it was 2 -- 5 - and also 20 years ago. Marketing should also be an evolving process that will considers change in the world, economy, markets, consumers; combined with internal change within the organization. <br /> <br /> Result (not the 7th C)<br /> <br /> So there it's always; the 6 C's of marketing:User, Consistency, Innovation, Culture, Correspondence and Transformation. I believe that these is going to be published in every text book in the country within the next ten ages and We are a full, well noted author. 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