Strongest target sectors: In-house creative at a major brand or corporation — this is arguably his best fit right now. Liberty Global has given him exactly the credentials: he built a studio, shoots and directs, works with senior leadership, delivers branded content. Any large company building or running an in-house studio (tech firms, financial services, retail, FMCG, professional services) would see his profile and immediately understand the value. Broadcast & streaming — the obvious continuation. Channel 4, Sky, Discovery, Netflix's branded/marketing arms, Amazon. His GB News and Paramount years give him credibility on both the commissioner and producer sides. Creative and production agencies — particularly those with big brand or corporate clients. Agencies that make content for companies (rather than pure advertising) are a strong match: Black Sheep Studios, Wilderness, Jungle Creations, Somethin' Else, Timeline TV. Sport and entertainment — rights holders, clubs, leagues and venues are building substantial in-house content operations. The Premier League, F1, major sports brands, arena/venue groups. High-pace, high-quality, brand-driven — maps well. Financial and professional services content — Goldman Sachs, Deloitte, KPMG, law firms and consultancies all run editorial content studios now. Less glamorous but extremely well-paid, and X C-suite communication experience is a genuine differentiator here. Tech companies — Google, Meta, Microsoft and a tier below them all have internal content studios producing documentary-style and branded video. Cambridge and the editorial publishing background would resonate in these environments. Where I'd be more cautious: Roles like CWP and iHasco require sector-specific knowledge (eLearning, sustainability, animation) that X genuinely doesn't have yet. He could build toward them, but they'll always involve a harder sell. Similarly, pure journalism or documentary commissioning roles would see his broadcast/branded background as adjacent rather than central. The one pattern to watch: X career has moved between broadcast, news and corporate — which is actually a strength, but CVs in this market tend to reward a clearer narrative. It might be worth deciding whether he wants to lean into the creative director at scale story (Liberty Global, in-house studio, brand content) or the editorial storyteller story (Paramount, GB News, TVF). The two aren't incompatible, but leading with one will open different doors.