website

• invest in your artist website descriptions and photography
• optimize website information design (easiest navigation possible)
• have email newsletter landing page (ask for first name + email)
• create a clear contact page w/ email address & contact form in main menu and site footer
• less is more - focus on the art

pricing

• consumers associate higher price with higher value
• price as if you were a collector looking to add to their collection
• charge the number that feels even a little scary to say out loud - a little uncomfortable

getting out there

• social media isn't necessary - get your prospects to subscribe to your email newsletter
• bring woven QR code for email newsletter to in person events (or just artist website?)
• give out email collection cards (not one huge public list)
• find specific emails for everyone one PR list - no general department emails
• create speadsheet for PR media list with name, company worked for, contact info, and relevant talking points
• save VIP physical letters/samples for influencers
• consider putting out a press release about upcoming gallery show

newsletter ideas

• discuss ongoing work inspiration
• discuss why you became an artist
• if ever unsure, just share one update about your work

lead magnets for email newsletter

• phone, tablet, desktop wallpapers
• icon packs for social media

lead magnet strategy

• make new business pinterest account
• schedule pins in advance (don't be repetitive)
• make 5 pins per lead magnet
• pin to group pinterest boards from tailwind
• "seventeen aesthetic wallpaper background"

attraction technique for galleries

• go to events + get to know the artists who show there
• submit your work to art websites/magazines
• write essays for magazines
• submit your work to large art Instagram accounts
• submit to open calls

invite to gallery show

• interior designers
• hotel owners
• hospital curators
• airport art curators
• art consultants
• art advisors
• luxury staging firm employees
• kpop influencers
• kpop journalists
• editors at art publications
• art journalists

tips for physically small artist studios

• never mix creative and admin work zones
• vertical storage: pegboards, heavy duty clips, wall mounted easels
• put supply shelves and secondary tables on heavy duty casters
• clean at the end of every creative session

submitting to awards and juried shows

• You only need to win a few awards to become credible - don't waste time chasing them.

what to financially invest in

• best quality art supplies
• education/training for your craft
• studio/workspace
• your presentation (clothes you wear to gallery openings, quality of paper you use for printed marketing materials, clarity of artwork photographs)

finding a studio

• how much space do you need? (specify min/max desired sq footage)
• leverage your existing network

copyright law

• use public domain or properly licensed photos as a reference

photo editor

• https://getartcraft.com/apps (web version)