The need to evolve in the developing market Being the leader and to remain at this position both are different tasks. Any website that had active users can be at the top but to remain at this position and to maintain the standards they need to evolve and regular look on to their site. You can easily notice this that the big players are regularly updating their policies and administration system to maintain the faith of their customers and to be in the fast-growing highly competitive market. There are many substitutes that are ready to fill up your position if you go down and after being learned from your mistakes they emerge as the advanced versions of your business that have more attractive looks to its audience. There are many examples that the companies with the big name go down due to its reluctance to change according to the market trends. Nokia, Xerox are the examples of this and many more learned from this and evolves too like Micromax, Xiaomi etc. The earlier big giants don’t change their marketing strategies and product line so has to pay the consequences of this. In the case of online business, it becomes more serious as the options are vast in number and everyone is in hurry to take your place. One of the major factors is the contents posted on their site. The online standards are becoming very strict as there is no limit of posting on the net, thus for online business giants, it is very necessary to have a monitoring system that has a regular check on its contents. The recent example of the mismanagement is the ban on backpage.com, leading classified and dating site by the govt. of USA. They don't have a well-managed monitoring system due to this it has postings of some objectionable contents. Many sites similar to backpage are already in the market but were waiting for the opportunity which they get after the shutdown of backpage. They have learned from the mistake of backpage and thus have a much managed look on a system of its contents and postings. One of the emerging players is Bedpage.com, it has rightfully utilized the opportunity. It provides its user the same ease and comfort that the backpage was provided but with a responsive monitoring system. It can be called as the best alternative to backpage. It is a site that is similar to backpage in all its features and working but has excluded its objectionable part thus give its user the same experience with the view to deliver the best of backpage to the online world. The contents are classified according to the cities they target like Backpage- Jackson and much more similar to backpage.com. Their outlook and analysis of the market and its implementation in operating business are clearly visible from the response they are getting from their audience. They had services categorized according to cities as Backpage- Jackson followed by services so that a user can find its results according to its city and don’t need to visit the irrelevant results. From the above, it is clear that how the world is ready to take your position and too with an updated version of you. Thus there is a need for the big players to have a regular analysis of the market and norms that govern the market else the replacements are in the queue to replace you.