Cinematography is telling stories visually. Is the process of taking ideas, words, actions, emotional subtext, tone and all other forms of nonverbal communication and rendering them in visual terms. This world is an important part of how the audience will perceive the story; how they will understand the characters and their motivations (it consists of the locations, the sets, the wardrobe, even the sounds).
- The frame: to direct the audience's attention - "look here, it's important". A matter of conveying the story with composition, rhythm and perspective.
- Light and Color: have the ability to reach people at a gut, emotional level.
- The Lens: understand how various lenses render images in different ways - the ability of optics to alter our perception of the physical world. Contrast and sharpness, focal length - how wide or long it is. A short focal length lens has a wide field of view; a long focal length is like a telescope or binoculars, it has a narrow field of view. A long lens compresses space, wide lens expands and distorts space.
- Focus:
- Perspective: focusing the viewer on a particular point makes us wonder if something will happen.
- Movement/Angle: where the camera is placed in relation to the scene - high angle (above), low angle (below, looking up), eye-level (most frequently used), etc - it affects our emotional reaction to a shot.
- Texture: changing the color and the contrast of the picture, desaturating the color of the image, filters, fog and smoke effects, rain, using unusual film stocks, various printing techniques, etc. There is a range of image manipulation done with the camera, lighting or mechanical eft in postproduction.
- Information: the camera can reveal or conceal information, it means conveying important information or background to the audience.
- POV: to view the scene from the character's point of view. the camera is the eye of the audience, POV shots tend to make the audience more involved in the story - what they see and what the character sees are momentarily the same thing.
_ Visual Metaphor: is the ability of images to convey a meaning in addition to their straight-forward reality.