Nowadays, innovation is a mighty player, which encompasses more than drug discovery. It also entails improved marketing, online tools, streamlined supply chain, and newer forms of enhancing good relationships with doctors, retailers and the customers.

This paper explains why innovation is determining the future of PCD pharma franchise, why companies have to keep in pace with new trends, and how such tools as B2B pharma portals serve to nurture the entire ecosystem. https://pharmapcdfranchise.co.in/the-role-of-innovation-in-pcd-pharma-franchise/