Information management is essential to businesses in order to support operational processes, organisational performance, and strategic decisions affecting their position in the market place. According to Marchand (2000) information can create value for organisations by:

• Adding value to products and services through a better understanding of customer characteristics and needs, as customer activities are monitored to develop competitive strategies.
• Reducing costs and making business processes and operations more efficient, as information enables organisations to use fewer resources and to improve communication.
• Supporting organisational strategic decisions and helping with risk management assessment
• Enabling innovations and new product and service developments  (Chaffey, 2004; Oestreich, 2010)

IS makes organisation successful by:

• Increasing profitability: sales growth, profits, ROI, reduced costs, market share increase.
• Increasing productivity: business process outcomes, operational efficiency, service performance
• Intangible benefits: customer satisfaction and loyalty, industry performance, quality improvement.