Bearing knowledge can also mean bearing the ignorant of that knowledge, that is, if you don't want to share. Why would you do so? Power? Manipulation? Despair? Well, maybe people just don't want truth. They want hope–immediate distance–from the present, 'cause letting go of their views potentially means withdrawing from high-expectations and standards from it. So why bother helping those who don't want to be helped? It all comes down to self-awareness and acceptance, that if one cares to seek answers that are accurate, they would do so–instead of–resistance and restriction of their minds and hearts to new-er, updated ideas and modes.