• Principles, Ray Dalio
• The Lean Startup, Eric Ries
• The Messy Middle, Scott Belsky
• Essentialism: The Disciplined Approach of Doing Less, Greg McKeown
• The Hard Thing About the Hard things, Ben Horowitz
• This is Marketing, Seth Godin
• The Power of Habit, Charles Duhigg
• Shoe Dog, Phil Knight
• Start with Why, Simon Sinek
• When, Daniel H. Pink
• 0 to 1, Peter Thiel
• Creative Quest, Questlove
• Disrupted, Dan Lyons
• That Will NEver Work, Marc Randolph
• What got you here won't get you there, Marshall Goldsmith
• Lean In, Sheryl Sandburg
• Contagious: Why Things catch on, Jonah, Berger
• Who you are is what you do, Ben Horowitz

Not a fan:

• Getting things done
• Tipping Point, Malcolm Gladwell
• How to win friends and influence people, Dale Carnige