• The backlog is my past self and my current has more context to know it’s no longer relevant - Product meetup Dec 2018
• There’s just a tremendous amount of craftsmanship in between a great idea and a great product. As you evolve that great idea, it changes and grows. It never comes out like it starts because you learn a lot more as you get into the subtleties of it. And you also find there are tremendous tradeoffs that you have to make. Designing a product is keeping five thousand things in your brain and fitting them all together in new and different ways to get what you want. And every day you discover something new that is a new problem or a new opportunity to fit these things together a little differently. And that is the process, that is the magic. - Steve Jobs 1995
• “There is nothing so useless as doing efficiently

that which should not be done at all.” -Peter Drucker