• In marketing and advertising, a target audience is a specific group of people within the target market at which a marketing message is aimed at.

KEY POINTS

• Target markets are groups of individuals separated by distinguishable and noticeable characteristics.
• A company may have identified its target market, but selling its product may entail identifying even smaller, better defined target groups.
• A target audience and a target market can be formed of people of a certain age group, gender, or marital status.

A target market is a group of customers that the business has decided to aim its marketing efforts and ultimately its merchandise toward. A well-defined target market is the first element to a marketing strategy. Target markets can be separated into:

• Geographic segmentations (address, their location climate region)
• Demographic or socioeconomic segmentation (gender, age, income, occupation, education, household size, and stage in the family life cycle)
• Psychographic segmentation (similar attitudes, values, and lifestyles)
• Behavioral segmentation (occasions, degree of loyalty)
• Product-related segmentation (relationship to a product)

Video-Game Audiences:

• Traditional gamers. Skewing younger (18-35) and male, these are savvy gamers with decent-quality computers. They buy games from game stores. They are reasonably likely to have played an MMO before and paid for a subscription. When they play games, they tend to play for at least an hour.
• Research shows that most players are between the ages of 18 to 34
• The average U.S. Household owns at least one dedicated game console, PC or smartphone
• 49% of U.S. households own a dedicated game console, and those that do own an average of 2
• The average game player age is: 30
• Women 18 or older represent a significantly greater portion of the game-playing population (30%) than boys age 17 or younger (18%)
• GENDER of Game Players: 53% male & 47% female
• The average age of the most frequent game purchaser is: 35
• Of the most frequent game purchasers, 52% are male and 48% are female
• gamer types:
  • 1.Hardcore arranges their schedules around their gaming.
  • 2.Mid-core arranges their gaming around their daily schedule.
  • 3.Casual entertains self with games when time presents itself.