The 30-second ‘sanity check’ you MUST perform before you build a mini-site – Checking the first page of Google for this mistake BEFORE you build your site will save you the headache of a keyword that was doomed to fail. NO tool can check this for you and is the most common reason newbies fail when building a site and ranking it in Google. (If you ever wonder why your site didn’t rank when you did everything right, THIS is almost always the reason)