a style of rock music generated by increasingly popular hard rock and pop rock bands that began creating material inherently designed for large audiences. arena rock is characterized by commercially oriented and radio-friendly songs (such as slower power ballads), highly produced music, strong emphasis on melody, frequently employs anthemic choruses and large use of keyboard instruments. the genre also known as anthem rock, aor, melodic rock, stadium rock, corporate rock or dad rock.

• reference artists:

def leppard, journey, bon jovi, europe, whitesnake.