COMPANY HISTORY/PRESS RELEASES:

• Our established ability to understand our customers and connect with them on an emotional level.
• Each brand chooses a particular customer segment, and once chosen, sets out to create sustainable points of distinction with that segment. In the retail brands we design innovative stores that resonate with the target audience; offer an eclectic mix of merchandise in which hard and soft goods are cross merchandised; and construct unique product displays that incorporate found objects into creative selling vignettes. The emphasis is on creativity. Our goal is to offer a product assortment and an environment so compelling and distinctive that the customer feels an empathetic connection to the brand and is persuaded to buy.
• Founded in 1970, Urban Outfitters operates more than 130 stores in the United States, Canada and Europe, all offering an eclectic mix of merchandise. We stock our stores with what we love, calling on our — and our customer's — interest in contemporary art, music and fashion. From men's & women's apparel and accessories to items for the apartment, we offer a lifestyle-specific shopping experience for the educated, urban-minded individual in the 18 to 30 year-old range — both online and in our stores as well as through our catalog.
• New CEO appointed this year.
• Controversies: Gun ornaments, Ghettopoly, Navajo, Eat Less, Kiffeyehs, Jewish Girl, 'stealing' designs.

MODELS/STYLISTS/PHOTOGS/DESIGNERS:

• Tavi Tavi Tavi
• Dara Yoon
• Lil' Debbie - Jordan Capozzi
• Diane Arbus
• Jeurgen Teller
• Lily Donaldson, Gemma Ward, Karlie Kloss, Agyness Deyn, Cintia Dicker
• Marc Jacobs, McQueen, Rag & Bone, Betsey :[, Christian Dior, Elsa Schapperelli

TRENDS FOR SUMMER/FALL:

• pastel candy colors
• Eyelets, gingham
• flower crowns
• studs still in
• jeffrey campbell<3<3<3 (omg blackmilk collab) ---> 1970's shoes
• dockers/creepers/saddle shoes
• 90's/grunge/floral dresses
• ombre/sheer blouses/collars
• printed and colored denim
• denim/chambray shirts

GOOD/BAD QUALIITIES:

• Art/Costume history
• Organized
• Works well under pressure
• PERFECTIONIST :[

QUESTIONS:

• How would you describe the working atmosphere at urban?

STUFF I LIKE:

• Moonrise Kingdom
• ROOKIE MAG
• London
• Tumblr/music/photos and dress up!