motto (n.) a short sentence or phrase chosen as encapsulating the beliefs or ideals guiding an individual, family, or institution.

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• "If you can’t beat them, dress better than them"
• "If you are always worried of what others think of you, you will never be happy."
• "People don't change, they learn."
• "Lose this battle, so we can win the war" — olivia pope
• "It’s amazing how much you can get if you quietly, clearly, and authoritatively demand it." — meryl streep, golden globes 2007
• "You can't beat a ho with a belt... they like that shit." — trucky, pootie tang
• "The first step to finding/getting what you want is having the courage to get rid of what you don't"
• "Listen, what do little boys fear more than anything in the world? Girls, you have what boys fear most. Instead of fighting, try being nice." — sara bellum, powerpuff girls