attitudes are emotional, cognitive, and behaviorial.

cognitive dissoanance:

central - peripheral

Altruism refers to helping others with no expectation of return.

tight cultures show strong signs and signals of tradition and way of doing things

line length is to conformity as shock is to obedience.

during a riot, a large sporting event, or mob action, we lose self-awareness and self-restraint. This is known as: deindividuation

social loafing: