in no particular order

• Michael Keaton is amazingly funny. His BJ is over the top and one of my heroes. There, I said it.
• Danny Elfman's score. This pretty much goes without saying but it is so catchy and iconic now.
• It captures Alec Baldwin in a rightfully Baldwin state of cuteness. That plaid shirt, those glasses, his model of the town!
• "I myself am strange and unusual." Wittle Winona in full goth like regalia. Probably the creators of Hot Topic had many wet dreams about Lydia. Ew, I just grossed myself out. (After researching it, the film and store opened in the same year, wow!).
• The sandworms! And all the other cool visual fantastical things. Shrunken head guy and the dead football team, the attention to detail is so great.
• It spawned an amazing 90s cartoon (though I consider almost all 90s cartoons amazing because they are what I grew up on)! My childhood thanks it profusely. Is it available on DVD?
• The musical numbers. DayO and Shake Senora. Got love them and I dare you not to dance.
• Catherine O'Hara. Actually, Jeffrey Jones too. All the Deetzs are brilliant. But I always love Catherine O'Hara. Her outfits here are fabulous.
• The story. It just makes so much sense, I love it. Script included, it has amazing one-liners. ("Not to mention you're talking to a dead guy!")
• beetlejuice, Beetlejuice, BEETLEJUICE.