• Never outshine the master.
  • Never put too much trust in friends; learn how to use enemies.
  • Conceal your intentions.
  • Always say less than necessary.
  • So much depends on reputation. Guard it with your life.
  • Court attention at all costs.
  • Get others to do the work for you, but always take the credit.
  • Make other people come to you; use bait if necessary.
  • Win through your actions, never through argument.
  • Infection: avoid the unhappy and unlucky.
  • Learn to keep people dependent on you.
  • Use selective honesty and generosity to disarm your victim.
  • When asking for help, appeal to people's self-interests, never to their mercy or gratitude.
  • Pose as a friend, work as a spy.
  • Crush your enemy totally.
  • Use absence to increase respect and honor.
  • Keep others in suspended terror: cultivate an air of unpredictability.
  • Do not build fortresses to protect yourself. Isolation is dangerous.
  • Know who you're dealing with; do not offend the wrong person.
  • Do not commit to anyone.
  • Play a sucker to catch a sucker: play dumber than your mark.
  • Use the surrender tactic: transform weakness into power.
  • Concentrate your forces.
  • Play the perfect courtier.
  • Re-create yourself.
  • Keep your hands clean.
  • Play on people's need to believe to create a cultlike following.
  • Enter action with boldness.
  • Plan all the way to the end.
  • Make your accomplishments seem effortless.
  • Control the options: get others to play with the cards you deal.
  • Play to people's fantasies.
  • Discover each man's thumbscrew.
  • Be royal in your fashion: act like a king to be treated like one.
  • Master the art of timing.
  • Disdain things you cannot have: Ignoring them is the best revenge.
  • Create compelling spectacles.
  • Think as you like but behave like others.
  • Stir up waters to catch fish.
  • Despise the free lunch.
  • Avoid stepping into a great man's shoes.
  • Strike the shepherd and the sheep will scatter.
  • Work on the hearts and minds of others.
  • Disarm and infuriate with the mirror effect.
  • Preach the need for change, but never reform too much at once.
  • Never appear perfect.
  • Do not go past the mark you aimed for; in victory, learn when to stop.
  • Assume formlessness
jul 11 2012 ∞
sep 8 2012 +