• Proximity and balance in composition
  • Color theory
    • Color harmony and value contrast
    • Branding with accent colors
    • Grays with accent colors
    • Flat UI
      • Analogous solid colors with accents
  • Unity of elements
    • boxes to establish relationship
    • button families
  • Trimming the content
    • Graphics, not paragraphs
    • Emphasize keywords
  • Content before design
    • Working above the fold
  • The boxless layout
    • Box assimilation
      • by contrast (seperator)
      • by similarity (grouping)
  • The middle banner concept
  • Impact
    • Larger and fewer elements
      • grouping elements
      • trimming copy
  • Type layout
    • Breaking down paragraphs
        • Smaller font sizes down the page
        • Section seperators using subheadings and blockquotes
    • Subheadings and blockquotes
    • Economic use of illustrative elements
mar 21 2012 ∞
dec 7 2014 +