personal branding is the individual's total perceived value, relative to competitors, as viewed by their audience.

• distinctive: relevant, consistent
• appearance: dress, behaviour, body language
• personality: values, goals, behaviour
• competences: experience + technical skills
• differentiation: qualities / characteristics that make you distinct.

message: 55% nonverbal, 7% words

, 38% tone inflection.

brand enhancement:

• resources
• relationships
• knowledge
• accomplishments
• speaking up
• mentors
• having more exposure
• feedback
• online identity

takeaways:

• every moment you spend with someone else they make an impression of you.
• be yourself
• all is situational
• be involved / well adjusted to society.