Lolita Fashion will teach you all that you need to know if you are not as familiar. ^.^

• Black Alice
• Cosmetiquette
• Excentrique
  • My Favourite
  • Site in Japanese
• Fan+Friend
  • Cheaper
• Harajuku Hot
  • Go to "Japanese Gothic & Lolita Brand Merchandise Purchasing Service" for more sites
• Innocent
  • (Click "English" in upper right hand corner)
  • Site in Japanese
• Juliette et Justine
  • Site in Japanese
• Lolita BabyAngel
• Mary Magdalene
  • Site in Japanese
• Metamorphose
  • Site in Japanese
• Mille Fleurs
  • Site in Japanese
• Sweet Rococo
  • Design your own lolita clothing
• Victorian Maiden
  • Site in Japanese

For the lovely sites in Japanese that you would like to read, try this Translator by Google.

Most of the sites post their pricing in Yen, naturally. Here's a spiffy little Converter to see how much it will be in Dollar Currency.