CORE COURSES

  • ACFI1001: Accounting for Decision Makers
  • ECON1001: Microeconomics for Business Decisions
  • ECON1002: Macroeconomics in the Global Economy
  • IRHR1001: Managing the Organisation
  • LEGL1001: Foundations of Law (not applicable for combined law students)
  • STAT1060: Business Decision Making
  • ACFI2005: Finance
  • EBUS2000: Information and Communication in Business
  • MKTG2100: Principles of Marketing
  • MNGT2001: Business Strategy
  • POLI3001: Organisations, Politics and Society

MARKETING MAJOR

Compulsory Courses

  • MKTG2010: Marketing Research
  • MKTG2100: Principles of Marketing
  • MKTG2101: Consumer Behaviour
  • MKTG3000: Strategic Marketing Management

Directed Courses

  • Choose one from the following:
    • LEGL2006: Marketing Law
    • MKTG2102: Advertising and Promotions Strategy
    • MKTG2103: Retail Marketing
  • Choose two from the following (because combined law students with a major in marketing may count 10 units of LAWS3004 Contracts as a directed course):
    • BUSN3001: Project in Business
    • MKTG3001: Industrial Marketing Management
    • MKTG3040: Services Management
    • MKTG3060: International Marketing
    • MKTG3070: Applied Marketing Research
    • MNGT3002: Knowledge Management
    • TOUR3003: Tourism Marketing
feb 25 2011 ∞
nov 19 2012 +