My life as a consumer has led me to learn many a lessons and realizations - a significant one is my appreciation (I don't really care about company backstory, controversies, whatever...) for companies that are able to both portray themselves and provide products adhering to an image of perfection, pristine-ness, and fundamental accuracy for the twenty-first century, without over- or under- doing it.

• Aga
• Apple
• Bic
• facebook
• Google
• Moleskine
• MUJI
• Sub-Zero