• romantic
• sensuous
• silly
• mad
• funny
• short
• strange
• whimsical
• popping up out of nowhere
• decadent
• expressive
• complete flights of extravagant fancy
• expressing a smell through vision
• poetry in motion
• ridiculous
• beautiful
• all about mood
• monochromatic colour schemes
• complex yet fleeting
• multiple versions
• the music

Classic Examples

• J'adore... Dior....

http://www.youtube.com/watch?v=3abx_t8EufI

• Eva Green Midnight poison

http://www.youtube.com/watch?v=5lzfTW0z1HU&feature=related

• Flower by kenzo

http://www.youtube.com/watch?v=u-vesuxbyPo

• Vanessa Paradis Coco Chanel (inspired by a tiny birdcage ornament that belonged to Coco)

http://www.youtube.com/watch?v=PmPl-Q5H3qs

• O Oui by Lancome

http://www.youtube.com/watch?v=djeHkhNWLeM

• Ange ou Demon by Givenchy

http://www.youtube.com/watch?v=Ulgc3ZW4Mtc&feature=related

• Flora by Gucci

http://www.youtube.com/watch?v=dtc427iPGDA

• Acqua Do Gioia

http://www.youtube.com/watch?v=KGDVY_jyfDM