- Gather a crowd. Make traffic, hold them in place and when calmed down, deliver the pitch.
- Change the product if you must but never the advertising.
- When you want to borrow value for an object,you insert it near objects of established value. Proximity implies similarity value leaks.
- Tell factors and features which others deem too common place to claim.
- No argument in the world can possibly compare to one dramatic demonstration.
- Don't sell the product sell the need.
- In my company-
- Everyone should experience all levels/areas of the business. Better understanding of the department and those working there. Ex. head office work in retail store for the day.
- Everyone should know who to contact about a situation. Ex. know who to tell if a lightbulb is out. And they should do it as soon as they see it, almost like all 20 employees are telling someone instead of leaving it be.
dec 3 2010 ∞
feb 16 2011 +
feb 16 2011 +