BOOK 1: Brand Identity Manual

• ✔ Overview
  • ✔ Mission
  • ✔ Vision
• ✔ Introduction to the Brand Identity
  • ✔ What is the Brand
  • ✔ Positioning
  • ✔ Big Idea
  • ✔ Brand Architecture
• ✔ Brand Identity Elements
  • ✔ Brand Mark
    • ✔ Different Lock-ups
      • ✔ Vertical Lock-up
      • ✔ Horizontal Lock-up
      • ✔ Tagline
      • ✔ Specifications for Brand Hierarchy
    • ✔ Brandmark Placements
      • ✔ Size Specifications
      • ✔ Minimum Free space
      • ✔ Color specifications
        • ✔ 1-color
        • ✔ 2-color
        • ✔ full-color
    • ✔ Incorrect Usage
  • ✔ Typography
    • ✔ Primary Typeface
    • ✔ Secondary Typeface
    • ✔ Web use
    • ✔ Incorrect Usage
  • ✔ Color Palette
    • ✔ Primary Color
    • ✔ Secondary Color
    • ✔ Incorrect Usage
  • Brand Application
    • ✔ Stationery Set
      • ✔ Letterhead
        • ✔ Print
        • ✔ Email
      • ✔ Business cards
      • ✔ Envelopes
        • ✔ Letter
        • ✔ Document
      • ✔ Folders
      • ✔ Notepads
      • ✔ CD Labels
    • ✔ Forms
      • ✔ Purchase order (waiter's order slip)
      • ✔ Invoice
      • ✔ Maid & Service request form
    • Promotional Materials
      • ✔ Brochure
        • ✔ Construction
        • ✔ Grid
        • ✔ Sample
      • ✔ Posters (6 different posters)
        • ✔ 3 Brand (2 Poster, 1 banner)
        • ✔ 3 Product/Service (2 Poster, 1 banner)
      • ✔ Presentation Templates
        • ✔ Cover
        • ✔ Internal grid structure
        • ✔ Samples
  • ✔ 15 Different Brand Touchpoints
    • ✔ 3 Big Scale Touch points
      • ✔ Website
      • ✔ Store Design
      • ✔ Packaging
    • ✔ 5 Small Scale Touch points
      • ✔ ID
      • ✔ Sugar/Cream packs
      • ✔ Napkin
      • ✔ Placemat
      • ✔ Coaster
    • ✔ 5 Merchandise options
      • ✔ Shirts
      • ✔ Phone charm
      • ✔ Caps
      • ✔ Pins
      • ✔ Bookmarks
    • 2 Point of Purchase Options

BOOK 2: Brandbook

• 80 pages
• I don't know wtf I need to put here