(!) = parent companies aren't cruelty free

• anastasia beverley hills
• BITE beauty
• butter london
• e.l.f (!)
• ellovi
• essence
• givenchy
• gosh
• hourglass
• illamasqua
• lush
• milani (!)
• moroccan oil
• nails inc
• nars (!)
• nyx (!)
• obsessive compulsive cosmetics
• pixi beauty
• soap & glory
• tarte (!)
• the body shop (!)
• too faced
• 100% pure