Chapter 3

  • Marketing Objectives & Strats
  • Advertising Objectives & Strats
  • Creative Objectives & Strats
  • Media Frequency & Budget

Chapter 4

1 Big Idea

  • 3 different conceptual sketches:
    • Billboard
    • Viral TVC storyboard
    • Print Media
oct 5 2012 ∞
oct 5 2012 +