- bcg
- apply on either growth investigation or portfolio analysis
- pc to star to cc to dog
- ansoff product/market growth matrix
- npd - new product development
- existing: penetration/protection & build and prod development
- new: market development and diversification (rel and non-rel)
- concentrate on all grids but difs, look at coke ansoff
- coke with alcohol, red bull with vodka NO ansoff for mcdo
- apply in growth strategies
- balanced scorecard framework BSC - by 2 guys kaplan and norton
- vision and strategy: financial, customer, int. business, learning and growth
- apply in vision and strategy
- bsc analysis
- READ BETWEEN THE LINES, ICING ON THE CAKE
jan 8 2020 ∞
feb 6 2020 +