• When you seek to convince, persuade or otherwise change other people's minds, the language you use is extremely important.
• Each word is a little packet of meaning from which the other person infers understanding.
• It gets even more complex when words combine in the semantics of entire sentences.

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• Figures of Speech: Subtle use of language. Acoloutha, Accismus, Accumulatio, More...
• Metaphor: Using other worlds to describe this one. Absolute metaphor, Active metaphor, Complex metaphor, More...
• Modifying Meaning: Changing meaning to change minds. Distortion, Emphasis in Writing, Enhancing with Adjectives, More...
• Parts of Speech: Lots of detail on using nouns, verbs, etc. Nouns, Using concrete nouns, Using abstract nouns, More...
• Persuasive language: Particular methods of persuading with words. Assumptive Adverb Opener, Connection Language, Experiential Language, More...
• Similar Words: Which are subtly different. Here and There, Round and Around, More...
• Special Language: Used in conversion and retention within groups.
• Using Syntax: The structure and types of sentences. Sentences, Using simple sentences, Using compound sentences, More...
• Using Punctuation: Subtlety that changes meaning. Apostrophe, Colon, Comma, More...