— urban life

transactional writing is about writing with a particular goal in mind — just as a journalist would do.

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if i am writing with a particular goal in mind, why might greating a persona be useful?

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"persona, plural personae, in literature, the person who is understood to be speaking (or thinking or writing) a particular work. The persona is almost invariably distinct from the author; it is the voice chosen by the author for a particular artistic purpose." - brittanica

• using a persona when writing can help you to see things from a perspective, which helps you to form opinions based on your chosen persona.
  • for example; if you are writing from the perspective of an overworked student, you'd write a text going against homework.
  • whereas, if you are writing from the perspective of a teacher who feels that their students aren't studying enough, then your text may be in favour of homework.

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— evaluation skills - urban life

evaluation descriptors tier chart:

___________________________

• 10) perfectly
• 9) is exemplary in
• 8) masterfully
• 7) very successfully
• 6) successfully
• 5) partially successfully
• 4) competently
• 3) is somewhat able to
• 2) unsuccessfully
• 1) fails to

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