• Be authentic. The most powerful asset you have is your individuality, what makes you unique. It’s time to stop listening to others on what you should do.
• Work harder than anyone else and you will always benefit from the effort.
• Get off the computer and connect with real people and culture. Life is visceral.
• Constantly improve your craft. Make things with your hands. Innovation in thinking is not enough.
• Travel as much as you can. It is a humbling and inspiring experience to learn just how much you don’t know.
• Being original is still king, especially in this tech-driven, group-grope world.
• Try not to work for stupid people or you’ll soon become one of them.
• Instinct and intuition are all-powerful. Learn to trust them.
• The Golden Rule actually works. Do good.
• If all else fails, No. 2 is the greatest competitive advantage of any career.

— Wieden+Kennedy’s Executive Creative Director, John C. Jay [ Source ]