- Commercial awareness can be described as an understanding of the business environment within which a law firm operates. For those firms that deal with commercial clients it can also extend to you being able to understand a client’s business needs so that the legal advice you provide is contextualised appropriately.
- So to break things down you will need to demonstrate that you understand the importance of client relationships and the need for businesses to be cost effective. A commitment to your firm's strategic vision and a good grasp of market factors (internal and external) are really what’s required.
- In my opinion the law firms most likely to succeed are those that recognise how crucial people are as a resource. Interpersonal skills are paramount to successful marketing. Creating a good impression when meeting clients and providing a quality service will ensure the firm is recommended to others by existing clients. Never underestimate the power of ‘word of mouth’ as a marketing tool. Being able to ‘work the room’ by engaging clients who have been allocated to you to look after is also important.
jan 31 2012 ∞
may 31 2013 +