creative concepts (16/04)

• product concept 20%
• branding 20%
• artwork and design/communications 40%
• pitch 20%

service design (19/04)

• report
• pret a manger (& eat)
• identifies and justifies how to change the service design of an organisation
• explore the organisation’s existing service design and compare against best practice in the sector and theory
• use relevant service design tools and techniques (learnt in class)
• create & reflect to identify and develop service design improvement recommendations
• produce a professional, comprehensive and reflective account of how you have reached your recommendations by documenting your own service design practice
• primary and secondary sources (own research + library)
• harvard reference
• 3000 words (+/- 10%)

understanding consumer behaviour (24/04)

• 5 portfolio tasks
• 1000 words each
• task 2 - perception
• task 3 - learning and memory
• task 4 - self
• task 5 - group
• task 8 - emotional

design in marketing (05/07)

• what is design in marketing
• ben & jerry's brand audit
• critique of own choice
• redesigning cooperate identity of gregg's