Principle 2: Give honest sincere appreciation

• sincere appreciation: we nourish the bodies of our children, friend and employees but how seldom do we nourish their self-esteem; we neglect to give them kind words of appreciation.
• Flattery is shallow, selfish and insincere; it is counterfeit and it will get you into trouble when you pass it on- it is cheap praise; telling the other person exactly what he thinks about himself.
• appreciation is sincere, if you stopped thinking about yourself for a while and thought about the other persons good points, you wouldn't have to resort to cheap flattery that can be spotted before it's out of your mouth

What to do:

• stop thinking about your accomplishments ...

Principle 3:

• bait the hook to suit the fish; talk about what they want and show them how to get it
• if you want someone to stop smoking- show them that cigarettes can keep them from making the basketball team or winning the 100m run.
• actions arise from wanting something; arise in the other person an eager want
• you may want to persuade somebody to do something- before you speak pause and ask yourself how can I make this person to want to do it?

Secret of success: lies in the ability to get the other persons point of view and see things from that persons angle as well as from your own.

Principle 1: Don't criticise, condemn or complain.