Design Process:

1) Identify the problem or challenge

2) Research

• target market
• good design is based on good research (ex. Adidas Rugby Worldcup)

3) Concept Development

Stages:

• Attention (get)
• Interest (hold)
• Desire (want)
• Action (buy)

4) Implement Solutions - from vague concept to visual form. Visual form has to support idea.

"good design is a lot of work."

Creative Process :

• ITERATIVE - build on what you have done
• LOOPY
• REPETITIVE

Evaluate and reflect (in between.)